The future of shopping is digital.
bonial, as part of Axel Springer SE, has been offering individual marketing solutions for 1,500 well-known retailers for more than 15 years. We inspire more than 13.8 million users every month on kaufDa and MeinProspekt and are the market leader in digital offer communication.
Bonial has been shaping the future of digital offer communication for more than ten years and has actively accompanied the transformation of stationary retail. Today, digital channels are indispensable in retail marketing. As a full-service provider, Bonial provides the necessary infrastructure for this. Thus, the company is the leading platform for retail offers and a successful part of Axel Springer.
Jan Bayer,
Executive Board Axel Springer SE News Media
2008: kaufDA is founded.
2010: kaufDA is the most downloaded app in the German App Store.
2011: Axel Springer SE becomes a strategic partner, Bonial starts internationalization in France under the new brand Bonial France.
2014: Bonial expands its reach and offering in Germany through the acquisition of MeinProspekt.
2016: Bonial becomes market leader in digital offer communication and expands its product portfolio with customized digital solutions.
2018: Bonial celebrates its 10th anniversary and strengthens the digitization of retail.
2020: Bonial enjoys a network of 1,500 merchants and 10 million users.
2021: Bonial is always developing new and innovative solutions to connect merchants and users in the best possible way and to make offer communication fun.
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CEO / Managing Director
Creative Director
CFO / Managing Director
SVP & Industry Head "Home & Living"
CPO / Managing Director
Director Sales
CTO
Executive Assistant IT
COO
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Health and Community Manager
CCO & CMO Germany
Teamlead Editorial Content & Social Media
CEO Bonial France
Product Owner
With our headquarters in Berlin and another office in France, we are always close to our trading partners.
Hussitenstraße 33, 13355 Berlin
117 Quai de Valmy
